About Michael Hart
What Would You Like To Know? I’m in my early 40’s. I’m from Atlanta, Georgia. I have no wife, kids, or a dog. I grew up with a labrador retriever with an immense amount of energy so I didn’t think I should get a dog when I live in a high rise in Buckhead.
I think why you’re really here is to decide if I can help you or not. And for many of you, that’s true, I can’t help you. So let’s go ahead and address who I can’t help.
Here’s Three Reasons You Should Not Be Here
1. I can not help you get rich quick.
When I first starting searching for “how to make money online” there were lots of get rich quick “internet marketers” and people showing off their mansions, fake private jet studios, and lamborghinis to make it sound like you can work a few hours and have money flowing in on autopilot. That’s just b.s. There is no easy button. This requires hard work, persistence, dedication, and persistence. If you are not willing to work hard, this isn’t for you. While I do have consistent revenue flowing in from clients that I help every month, it takes work and usually knowing more than the other guy when it comes to building effective digital marketing campaigns, creating a profitable sales funnel, crafting your sales messaging, and much more. I’ve studied this for over 20 years so my goal is to help people who have a real business, get more customers and clients, using strategies that work. So if you aren’t willing to put in 5 times the amount of hard work you already have at your business, then I’m not the consultant for you.
2. If You Aren’t Willing To Spend Money on Advertising, You Won’t Like My Content
Look I get it, when I was just starting my online marketing journey, I was obsessed with getting “free” traffic from SEO, (that’s search engine optimization), which is getting free traffic from getting your website to rank “organically” in the SERPS (Search Engine Results Pages). Sounds great right, but this isn’t 2001 anymore. Most of the free traffic you get will not convert into revenue, unless perhaps you create high quality videos with a clear call to action on TikTok or YouTube. And if it does, it’s usually for a very short time.
Here’s Why – If you’re going to create all this content that people want to read and consume and link to, it better be damn good, because at the end of the day, it costs your time, energy, research, and then you just “hope” that the Google spiders that crawl your website and index your pages to give you a higher ranking for your target keywords, but if you think you’re going to be rich in a few weeks, you are smoking some crazy ganja. Many of the SEO techniques I was able to accomplish worked great for a few months until Google updated their search engine again and my rankings plummeted. So while SEO is important, it’s not the main way to drive consistent and reliable revenue for your business. I consider it more of a supplement to an existing paid ad strategy. Effective content marketing on the other hand can help you generate sales without running ads, and its an important component of your overall marketing strategy, but again it takes time and commitment to be effective.
So if you’re looking for free traffic, people to sell your stuff, gaming the system, or “underground seo secrets”, I’m probably not the guy for you. That’s not a business. That’s a gimmick with a short end game.
3. If You Are Looking For The Easy Way Out, I Can’t Help You
I get people who ask me all the time, “What’s the easiest way to do ______? People usually looking for the easy way to do something are not fully committed to their business and long term success. And that’s not the right person for me to help. It can look easy to run ad campaigns that run on autopilot, but it is work day in and day out. Passive revenue while you sleep is great, but it’s work. Anyone who tells you differently just wants to make a quick buck.
We run ads, and quite profitably. The beautiful thing about digital marketing is that you can quickly measure your results over a week or two so that you aren’t wasting thousands of dollars each money and hoping it works. When you set it up right, you can create advertising that turns into profit for you. And that’s a wonderful thing.
If you’re still here, awesome.
Here’s What You Can Expect From Me.
Simplified tactics, strategies, and methodology you can use in your business right this very moment, for free, which are often followed by an offer.
Yes, I sell things that make me money. But I don’t want to sell it to you if it can’t help you grow your business and make a positive impact. That’s why I want to weed out the people looking for the next shiny thing and focus on business owners that are committed to their business.
Why? Because I want you to achieve amazing results frankly and then share your success. There are few better feelings in life than helping someone else achieve their goals and seeing that big smile on their face.
So I will teach you alot of things for free, and in hopes that you will buy more of my products down the road.
If you think the free stuff is cool, wait until you see what my paid products help you accomplish.
It’s simple reciprocity. I’d rather start helping you right away to show goodwill. That’s my goal. I’ve found when you help people accomplish their goals, you win at life too.
How Do I Know If Your Tactics and Strategies Work Mike?
Great question. Download some of my free materials. Read them, test them, study them, and see how it works.
If you don’t like it, you won’t do it. But you should know, I’ve been marketing online for 17 years at this point. I’ve launched thousands of profitable ad campaigns in:
construction, siding, windows & gutters, commercial signs, home services, multifamily apartment lease up’s, banking, health insurance, staffing, plumbing, overhead door companies, asphalt pavement resurfacing, salon & spas, animal hospital/ veterinarians, compressor services, pool, attorneys, dentists, home builders, window replacement, roofing, painting, glass replacement, tree care, day care, automotive, self storage, body shops, financial planning, pest control, funeral homes, towing & recovery, electricians, security, heating & air, lawn care, carpet & floor remodeling, excavation & grading, senior living, foot & ankle doctors, oral surgeons, vacuum cleaner stores, custom cabinetry, realtors, janitorial, sheet metal manufacturing, psychiatrists, drilling & pumps, cleaners, landscaping, home lighting, pharmacy, bridal salons, and fitness to name a few.
My first Google ad campaign I launched was around 2004. From 2015 to 2020, I went back and checked, my client ad campaigns I managed on Google and Facebook delivered over $220 million for my clients across 76 different types of businesses and thousands of clients.
I’ve learned from constant testing on ad campaigns while reading some of the most brilliant minds in copywriting, sales persuasion, creating profitable digital marketing campaigns, sales funnels that convert, and positioning.
My biggest influences have been: David Oglivy, Albert Lasker, Claude Hopkins, Gary Halbert, John Carlton, Dan Kennedy, Dan Sullivan, Jim Rohn, Tony Robbins, and Dale Carnegie, so if you are familiar with any of them, you know my strategies work. If you aren’t familiar with them, they helped hundreds of thousands of clients earn millions of dollars in advertising. My digital advertising experience has been working at the largest ad agencies in the nation with a specific focus on real estate across hotels and housing the last 5 years. One of my most interesting and recent client success stories was a home warranty company that was spending over $100,000 a month on Google ads, and $60,000 of that was being wasted on the wrong keywords for a product they didn’t offer. I was able to reduce their cost per leads from $127 down to $17 and they were able to get 6 times as many leads every month for half the cost at $50,000 a month. I also sit on the advisory board for the University of South Florida’s MUMA College of Business for their digital marketing program.
Here’s What I Can Help You With…
I can save you alot of headache and spinning your wheels.
My primary goal is to help you create advertising that generates a profit for you. This is accomplished partially by technology, partly by an effective sales funnel, and messaging that resonates with your core audience.
I’m the creator of a system I called “Dynamic Intent Marketing™” which is just a way of using technology to respond to a prospect based on the actions they take within your marketing funnel.
I consider it the “Shekinah Glory” of marketing. I’ve delivered millions of leads to clients who didn’t follow up with them. It was only after analyzing their follow up sequence where I was able to show the real value is in following up. Most of your prospects, very often 80 to 90% of them, are not ready to buy right now. You have to follow up and stay top of mind with them, and always give a reason to buy right now.
I also assist with how you position yourself in the market to be likable, since people like to purchase things from other people that they know, like, and trust. This is largely accomplished by using reciprocity, or helping others first.
Here’s What I Have For You
Go to the homepage of my website and read some of the content. If you like it, sign up for some free training.
If they help you, consider trying some of my paid teachings and courses.
If you need help with a specific project, you can submit your request here.
Thank you for taking the time to visit my website.